Choosing to walk your own way is not always easy. Only by being true to yourself and your products you can achieve a success you can genuinelycall your own. No matter where you come from or what language you speak. The open scenery outside of Varberg, on the west coast of Sweden, has been a constant source of inspiration to us. Our philosophy is built on a commitment to craftsmanship and we carefully pay attention to details and materials. This season we have given our collection more character, a little more of that confident Holdit feeling. Please enjoy, we hope you feel inspired.