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    Exciting News at Holdit

    Anna Fahle joins as the new CEO!

    Holdit is finally revealing the big news: Anna Fahle is joining the company as the new CEO! Starting in November, she will take on the mission of leading the company into a new bold, dynamic era.

    Who is Anna?
    Anna Fahle comes from the fashion industry and the global success story Vagabond Shoemakers, where she spent an impressive 29 years making her mark on everything from brand strategy to sustainability and corporate culture. For the past four years, she’s held a key leadership role as Head of Communications and has been an essential part of the company’s success. Now, she’s stepping into a new industry, bringing her extensive experience and creative vision to Holdit – and the company couldn’t be more excited.

    With Anna’s energy and vision, the goal is crystal clear: to further strengthen Holdit’s position to be a leading force in mobile accessories, while elevating the brand’s personality and commitment to sustainability.

    “We are beyond excited to welcome Anna to Holdit! She’s a leader with a unique ability to combine strategy, creativity, and business intelligence. We look forward to see how her expertise and passion will take Holdit to the next level” -  says Catharina Andersson, owner of Holdit.

    Get to know Anna a little better:

    Hi Anna! We’re so happy to have you here! How does it feel?
    - Hi! Thank you, it feels really great! I’m so grateful for the trust and for joining such a wonderful company with such a great team behind it.

    Tell us a little about your background and experience
    - I come from Vagabond Shoemakers and the fashion industry. I’ve worked for many years with brand building from different perspectives. In recent years, I’ve focused on corporate communication, company culture, and sustainability. My academic background is in business economics with a focus on logistics.

    What are you looking forward to as the new CEO at Holdit?
    - A fantastic job has been done to put Holdit on the map. I’m looking forward to working on how we stay relevant and strong even five or ten years from now. I’m really passionate about branding and everything you can infuse into it to create trust as you scale up.

    If you could only choose one phone case, which one would you pick?
    - I love my slim case, black... but now the marketing team will probably think my answer is boring, haha!

    What’s next?
    With Anna leading the way, customers and partners can expect an even stronger Holdit – from product launches to a sharper, more vibrant brand identity. 2025 promises to be a year when Holdit not only strengthens its market position but also raises the bar for the entire industry!

    For more information, contact:

    Catharina Andersson, Owner

    Anna Fahle, CEO