Spring / Summer 23

We continue the year by launching our new spring and summer collection in bold shades! Inspired by the sporty chic theme of the 80s, the new colors Acid Green and Orange Juice, along with the two-tone Seethru case in Orange Juice and Bright Pink. All the cases and colors come in a wide range of phone models, with the top sellers being the latest iPhone 14 release from Apple.

Since the launch two weeks ago, our new shells have been seen on Instagram, and on our ambassadors Amanda Strand, Emelie Malou, Tscherajna and Donna Romina.

To kick off the launch, we invited around 100 influencers to two different launch events, the first of which took place at Skålen in Stockholm. We planned the event together with Graaf Ledin PR, and all guests were treated to Sebastian Brännén's music, tattoos, food and drink, and of course, our very own shell bar.

Three weeks later it was off to Kink Bar in Berlin, where SILK Relations PR had organized a more festive dinner. Despite fierce competition from both H&M and Adidas, who had an event the same evening, many big profiles came with almost a million followers. At Kink Bar, records were mixed with Asian snacks and drinks.

Our new silicone shells contain 100% recycled and GRS certified PC plastic, and the Seethru shells are 100% recycled. Prices range from 199-299 SEK and the new collection is now live at retailers and here at holdit.com!