Autumn Collection Part Three

Holdit’s third autumn launch introduces something completely new – the Mono Case. A series of phone cases in elegant color-block designs with a glossy finish and MagSafe compatibility. With a more stripped-back and modern aesthetic, Holdit continues to shape its new visual language, where technology and style go hand in hand. In this upcoming campaign, the functional phone case steps into a more fashion-forward context, creating a thoughtful balance between innovation, design, and sustainability.

Where Tech Meets Style
The new Mono Case by Holdit is a MagSafe-compatible phone case made from recycled PC and TPU, a material combination that’s not only durable but also environmentally conscious. By minimizing the number of different materials used, the design simplifies future recycling processes which is an important part of Holdit’s commitment to creating more responsible products.

With the launch of Mono Case, technology moves closer to the fashion world, and function meets aesthetics. The case features a sleek, glossy finish and combines bold block colors with a subtle MagSafe logo in a complementary shade. While color-blocking has been a strong fashion trend for some time, it’s a new direction within Holdit’s product range. Now, the brand uses its broad color palette and, for the first time, combines tones within a single product, a mix that elevates both the case and the user's individual expression.

Inside, the case houses a powerful magnetic ring, just like in previous MagSafe-compatible products from Holdit. But with Mono Case, the traditional look gets a refresh. A slim MagSafe logo and a new placement of the Holdit logo give the case a clean and modern appearance. With its discreet branding, minimalist design and glossy finish, Mono Case becomes more than just protection, it’s a carefully designed accessory and the blend of technology, sustainability and elegant design makes Mono Case a product with a thoughtful, modern identity.

“We wanted to explore the idea that MagSafe can be more than just function, that it can be a mix of fashion, design, and technology. By combining our colors, we wanted to create a product that reflects the customer’s style while also encouraging a more sustainable mindset” - says Klas Lindgårde, Designer/Product Development at Holdit.

Visual Direction & Expression
With its next autumn campaign, Holdit continues to refine its visual identity, placing simplicity, form and color at the core. Through carefully composed imagery, elegant details and a clean visual tone, both the products and the brand itself are presented in a personal and creative way. The campaign is characterized by clean portraits, unexpected angles and a curated color palette, where every detail is intentionally chosen to elevate the overall visual concept.

“In this campaign, we want to highlight our new visual direction, from the slim MagSafe ring and discreet logo on the side of the case to the high-gloss finish that gives it a modern feel. At the same time, we aim to show a more artistic side, focusing on portraits and compositions that present the product in a personal and aesthetic way” - says Stella Björcke, Brand & Product Campaign Producer at Holdit.

The campaign positions Mono Case as a subtle yet expressive accessory. It’s not just a protective case, it becomes an extension of the user’s personality and everyday style.