The Holdit Running Club

Holdit introduces a new collection of smartwatch bands where movement meets design, for those who want to stay active without compromising on function, comfort, or personal style. Compatible with both Apple and Garmin watches, featuring updated materials and a campaign focused on community rather than performance, this launch marks a new chapter for Holdit. The Holdit Running Club is about more than just accessories, it's about the joy of movement, individual expression, and feeling good in what you wear.

With this launch, Holdit expands its accessories range and reaches a more active and style-conscious audience. Previously offering silicone bands, the brand now introduces a completely new lineup with a wider variety of colors, designs, and materials. The new and improved bands are compatible with both Apple and Garmin smartwatches and come in durable nylon, soft silicone, and sleek magnetic options. Each one is crafted for comfort, ease of use, and to feel like a natural extension of your personal style. Whether you're running, walking, or simply living life in motion, there's a band in this collection that matches your pace and personality.

Moving together

The Holdit Running Club is rooted in the energy that arises when people move together, when movement is more about connection than competition. On a sunny afternoon in April, friends and colleagues from Holdit gathered in Slottskogen, Gothenburg, to bring the campaign visuals to life. With laughter, encouragement, and a strong sense of togetherness, the campaign captured its true essence: people in motion, together. The result is a warm, vibrant, and inclusive campaign that celebrates joy, style, and well-being, regardless of level or ambition.

The campaign highlights what makes movement more than just physical activity. It's about joy, community, and feeling good. It communicates the feeling of belonging to something bigger, running side by side, feeling the support of others, and being fully present in the moment. It’s about creating space for wellness, style, and self-expression.

"Holdit Running Club is about creating space for movement on your own terms. We want to inspire activity without pressure, where function, comfort, and personal style come together. With this campaign, we want to highlight a more sporty side of the brand, where the focus isn’t on running the fastest or the furthest, but on feeling confident, comfortable, and expressive in every movement” - explains Stella, Creative Marketing Producer at Holdit.

With this launch, Holdit welcomes a new audience: the active and conscious user who seeks a balance between functionality and style. It's no longer just about counting steps or tracking your heart rate, today's users want accessories that reflect their personality, lifestyle, and aesthetics. The bands in the collection are designed to fit seamlessly into everyday life, where function and style are equally important, allowing you to go straight from a workout to work, or from a walk to dinner with friends. The launch reflects a broader movement in society, where health, well-being, and community are increasingly interconnected. By combining design and function, Holdit creates not just a product, but a sense of belonging.

With its inclusive and inspiring tone, the campaign reinforces Holdit's long-term vision: to be a brand that evolves alongside its users, and that takes its place at the intersection of technology, aesthetics, and human needs.