Cleo x Holdit

Holdit is launching four new earthy autumn colors in their popular silicone case, a collection that celebrates what truly matters: home, roots, and the power of starting over. With a color palette inspired by nature’s deep, warm, and timeless tones, this collection offers a look that goes beyond seasons, trends, and time.

A Color Palette With Direction, Depth, and Thoughtfulness
Holdit’s new collection is grounded in a carefully curated palette. Midnight Blue is inspired by denim, a new dimension of blue. Like the tear in a beloved pair of jeans, timeless and personal. A memory carried on, layer by layer, year after year. Deep Plum is dark, safe and unexpectedly soft. A deep elegance rooted in nature and movement, with an expression that doesn’t necessarily need explanation. Active yet calm, brave yet effortless. Almond Brown is a bold color, an exciting addition. Inspired by amber and leather, materials with lasting character. Warm, grounded and honest. A color that breathes sustainability, function and presence. Pink Pale is a bright, soft tone that wraps up gently. Inspired by embrace, brought to life to create balance.

Each color tells its own story, enhanced by the harmony of the entire collection. Together, they form a timeless expression that stays meaningful beyond fleeting trends and shifting seasons. This is a collection filled with emotion, where the overall vision is clear, yet never restrictive.

“Grounded, bold, and transseasonal are our key words this season. We’re introducing four new colors, each designed to stand on its own while contributing to a unified collection” - explains Klas, Designer/Product Developer at Holdit.

Where Do We Go When We Start Over?
Holdit’s new ambassador, Cleo, is a musician and lyricist with a powerful and present voice. Her expression is grounded, conscious, and unique, just like the collection. She is now the frontface of Holdit’s latest campaign, Cleo x Holdit. Photographed on Gotland, where the stunning natural landscape and shifting tones reflect the heart of the collection: awareness, peace, and intensity. Here, sharp details meet soft shapes, and function meets feeling.

The new earthy tones move between light and dark, guiding you back to where it all began, home. A place where something quietly shifts, just like nature’s changing colors, and we feel more, not less. We see deeper, not farther.

“A new chapter begins, and the choice of ambassador reflects the attitude and the impression we want to leave” - says Olivia, Brand Manager at Holdit.