HOLDIT x DIDDE-MIE

Silicone cases have long been Holdit’s signature product. Just over a year ago, the brand took a bold step with the launch of the wave-shaped and widely popular Wavy Case. Now, Holdit is back with its next design innovation: the Puffy Case. With a soft, shiny surface and bold, padded design, the case is introduced in three glossy shades – Black, Glazed Donut, and Glazed Pink.

As with previous launches, this one is done in collaboration with a strong creative profile. Holdit is raising the bar and turning up the energy alongside Danish dancer and choreographer Didde-Mie, a name currently on everyone’s lips. She is internationally known and has performed with artists like Dua Lipa, Robbie Williams, and Kylie Minogue, and worked with brands such as Puma and Caia Cosmetics. Now, she is the front face of Holdit’s latest campaign!

Shot in a Stockholm studio in early May, the campaign, produced by Holdit in collaboration with Didde-Mie and Bauer Media, brings light, movement, and personal expression into focus. With dynamic poses, dance-inspired moves, and playful lighting, the visuals celebrate both creativity and individuality, echoing Didde-Mie’s own artistic world.

“We chose to work with Didde-Mie to bring more culture into the brand and create something that sparks curiosity. The campaign serves as a style-conscious platform where fashion and culture blend in a creative and inspiring way – and where our product gets the stage it deserves” - says Olivia Jansdotter, Brand Manager at Holdit.

Ahead of each new collection, Holdit's product team is deeply focused on analyzing current trends and understanding what consumers are looking for, both style-wise and emotionally. For the upcoming launch, the team drew inspiration from a clear societal shift: in uncertain times, people long for softness, comfort, and a sense of security. The result is the Puffy Case, a phone case that not only offers protection, but also reflects the growing desire for comfort and personal expression.

“We wanted to push the boundaries of how a phone case can feel and be perceived. With Puffy Case we’ve played with contrasts, the soft against the shiny, the playful against the functional. It’s not just about protection, but about creating a product that sparks emotion and curiosity at first glance” - says Klas Lindgårde, Designer/Product Development at Holdit.

This launch marks a new direction for Holdit, a bold step toward reaching new audiences and embracing creative expression. The Puffy Case blends protection with personality and reflects the growing desire for softness, comfort, and style in everyday essentials.