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Millane x holdit
New Wavy AW24 Collection in This Fall’s Hottest Colors
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Holdit is proud to announce its collaboration with German social media star Millane, launching five new Wavy cases in the shades Red Velvet, Chocolate, and classic Black, perfectly suited for this season’s fashion trends.
In spring 2024, Holdit introduced the Wavy Case, a playful case with wavy edges that allows for personal customization through their Prints. The case has gained significant popularity and will, like the company’s silicone cases, be expanded with new colors each season.
Burgundy, chocolate brown, and classic black are prominent colors in this fall’s fashion palette, making the AW24 collection perfectly aligned to current trends.
The brand’s biggest collaboration to date.
Holdit continues to focus on the German market, and this new partnership with social media star Millane represents the company’s biggest collaboration so far. The collection is defined by trendy colors with a playful yet sophisticated expression, much like Millane herself. After months of planning, the Millane x Holdit campaign came to life on a September day in Stockholm and perfectly reflects the essence of their partnership. The goal of the campaign is to boost brand awareness in one of Europe’s largest markets, and they see significant potential in continuing to invest in the German market throughout 2025.
"Establishing a brand goes beyond mere visibility; it involves crafting a presence and evoking emotions at the right moment and in the right context. When vision aligns with creativity, as seen in our collaboration with Millane, it can unlock opportunities across an entire market" - explains Olivia Jansdotter, Brand Manager.
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The company has followed Millane’s journey for a long time through Instagram and TikTok, where she shares her take on fashion and lifestyle. She is the perfect ambassador with her sense of style and strong social media presence, and her unique personality aligns perfectly with Holdit’s brand and the new collection. As the partnership begins, Millane boasts an impressive 7 million followers on TikTok and 1.5 million on Instagram and the company is excited to see the impact this collaboration will have on the German market.
"We initiated the dialogue with Millane back in 2022, and it is with great honour that we now see this collaboration become reality. This partnership also stands as proof of the rapid and successful journey Holdit has made in such a short time" - says Julia Lindholm, Campaign & Influencer Marketing
The partnership will extend until November 2024, and Millane will continue to appear in Holdit’s marketing efforts throughout the period.
For interview requests, images, or more information, please contact:
Olivia Jansdotter, Brand Manager
Julia Lindholm, Campaign & Influencer Marketing Specialist