The Holdit Emblem

Holdit introduces a new visual identity. After a period of internal development, the brand is now taking a step forward by launching a new emblem, a symbol that reflects the transformation that has taken place over the past year. The shape represents the updated brand platform, a new chapter, and the journey ahead. 

Over the past year, the brand has expanded its collaborations, strengthened its sustainability focus, and refined both its target audience and brand identity. The transformation hasn’t only been visible externally, it has also influenced how Holdit works, communicates, and sets priorities 

A new aesthetic, the same essence 
The emblem is more than just a new visual element. It is a symbol of progress and a way to show that Holdit is moving forward, without losing its foundation. The new aesthetic signals change, while maintaining the same values and personality that have always been at the heart of the brand. This isn’t about starting over; it’s about taking the next step, with the same soul, in a new form. 

"Our target audience remains the same. What we’re doing now is increasing our relevance by being more personal and by inspiring people through what might be the most used everyday items they carry with them" says Anna Fahle, CEO of Holdit. 

Two H’s, a new visual identity 
The emblem consists of two H’s, placed back-to-back, and is a visual symbol in motion. The shape is organic, flexible, and expressive. It reflects the essence of what Holdit is and strives to continue to be: dynamic, creative, and constantly evolving. 

Behind the symbol lies a careful and deliberate process. From the first hand-drawn sketch, through internal experiments and countless revisions, to honest discussions and real evaluations, everything has been created by Holdit’s in-house design team. 

"The internal process of redefining our brand platform reflects the dedication, drive, and strong ambition within the organization, the most valuable asset a brand can have" adds Anna Fahle.