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Holdit x Tim Bergling Foundation
We do it together. For a better day, simply.
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In September, Holdit announced its partnership with the Tim Bergling Foundation, an organization dedicated to promoting young people's well-being, created in memory of Avicii. This partnership highlights Holdit’s long-term commitment to contributing to a better future.
Holdit is actively working to integrate sustainability into all aspects of its operations and promotes a culture that emphasizes mental health and well-being. They are, therefore, proud and humbled to partner with the Tim Bergling Foundation, an organization with such an important purpose. Together, they focus on highlighting issues related to mental health and the well-being of young people. The foundation's vision is to create a society where children and youth feel safe and have hope for the future.
“The voices of young people are our guiding light. We are proud and grateful for the collaboration with Holdit, where we highlight the important issue of youth mental well-being. The business sector plays a key role, and together we can now reach a wider audience, ensuring more young people feel seen, heard, and filled with hope and optimism for the future” - says Veronika Azizova, Head of Communications at the Tim Bergling Foundation.
Holdit is today contributing 50,000 SEK to the Tim Bergling Foundation to support their significant work.
As a company targeting a young audience, Holdit carries a great responsibility. Their communication and marketing target a generation that spends a lot of time on social media, where the tone can often be harsh. Through the collaboration with the Tim Bergling Foundation, Holdit aims to highlight the importance of mental health and well-being, and with a contribution of 50,000 SEK, the company shows its support for the foundation's significant work in creating a brighter future for young people. Holdit looks forward to making a positive difference in the lives of young people together with the Tim Bergling Foundation and encourages everyone to engage in issues related to mental health.
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"We know that many young people struggle with mental illness, and we want to do our part to change that. Together with the Tim Bergling Foundation, we can work to provide support and create awareness around these important issues" – Catharina Andersson, CEO.
To emphasize and highlight the message, Holdit has chosen to collaborate with ambassador Isa Östling. As a prominent TikTok star with a large and engaged following, she has a unique ability to reach out. Despite the challenges that the tough climate on social media may present, Isa uses her inspiring background and positive energy to connect with her audience in a meaningful way.
From September to November, you’ll see a range of initiatives as part of the collaboration between Holdit and the Tim Bergling Foundation, aimed at promoting young people’s well-being, hope, and optimism for the future.
For more information about the collaboration, please contact:
Olivia Jansdotter, Brand Manager
Alice Karlsson, CRM Coordinator