The soft summer edit

With The Soft Summer Edit, Holdit introduces a new product category: a phone case where technical functionality meets soft, refined design. This is a product designed for everyone who wants a more advanced phone case, without sacrificing the visual style and distinctive feel that define the brand. 

The new collection is designed with everyday life in mind, easy to use, comfortable to carry, and packed with thoughtful details. The cases feature a grippy surface and a slim profile, making them just as practical in your hand as in your bag. Whether you’re a tech enthusiast or simply want a stylish case with smart features, this is a choice that suits everyone. 

This launch is part of Holdit's growing range of MagSafe-compatible products, a trend that continues to grow and one the brand sees as both relevant and long-term. The case is made from 100% TPU and features a removable magnet, a thoughtful solution that makes recycling and material reuse easier.  

Responsibility, from first sketch to finished product 
At Holdit, responsibility isn’t a checkbox at the end of the process, it’s a part of every step. With a dedicated in-house team focused on sustainability and conscious product development, Holdit works continuously across the value chain to ensure every new item offers more than just a functional upgrade, it’s also a better choice for both the environment and the user. 

Holdit’s long-term goal is to build a fully circular product lifecycle, where old cases are returned and reused to create new ones, without compromising on quality or design. The Soft Case is a step in that direction, where responsible material choices meet smart innovation. 

“We actively take responsibility as a company in everything we do, from material selection and production to the entire value chain. With an internal sustainability group made up of key people from all our departments, we ensure that every product not only meets high environmental and quality standards but also aims to promote a circular production in the long term, where recycling and reuse become a given. With the new collection, we take another important step towards creating innovative products with genuine responsibility” - says Anders Nilsson, Product and Production Manager at Holdit. 

The campaign was shot on an early summer day in June, in a lush garden in Varberg, a place close to Holdit’s heart. It captured that unmistakable feeling of summer: warmth, stillness, and closeness. The focus was on the small, quiet moments, the ones that are felt more than seen, and that make summer truly memorable. 

The cases are designed to follow you through the season. From morning coffee in the sun to warm evenings with friends. Always close. Always effortless.