@Yuki_Injo - Holdit’s spring icon

Holdit kicks off the spring with an exciting collaboration and welcomes @yuki_injo as the new ambassador. This partnership marks a new phase for the brand, with an exciting twist and a new brand identity. This time, the focus is on the German market, and the ambassadorship aims to create opportunities for more inspiring and international collaborations moving forward.

Ambassadorship and brand shift
In recent years, Holdit has transitioned from focusing on one-time activations to now working on long-term collaborations. Ambassadorships typically last from three to six months and can include everything from campaigns to interviews or events. The company views this as a successful and genuine concept and plans to continue this approach moving forward.

”When I was scouting for a new ambassador in Germany for Holdit, it was important for us to find a creator who not only reflects our brand but also engages and inspires their audience in a genuine way. Yuki has a unique aesthetic, a strong personality, and a clear creative vision, making her the perfect match for us. We look forward to creating inspiring content together and are really excited for this spring with Yuki, which will include several activations and an exciting event” – says Julia Lindholm, Campaign & Influencer Specialist at Holdit.

A new direction for Holdit
Over the past few months, the brand has experienced a significant change. This new direction involves a renewed perspective on what Holdit represents, with a stronger emphasis on inclusion, personality, and attitude. This has led to exciting new collaborations, with the new ambassadorship with @yuki_injo being an example of this change.

@yuki_injo, a vibrant and versatile creator based in Berlin, generously shares her personality and style on her social media channels. Through inspiring and creative environments, she explores fashion and photography, offering her followers a unique insight into her world.

Campaign inspiration from the 60s
The campaign, shot in a beautiful 60s-inspired dream in Hovås, Gothenburg, is the result of a wonderful collaboration between Holdit and the Österbom couple, who own the villa. During a full-day shoot at the end of February, the Holdit team had the opportunity to capture @yuki_injo’s personality in the stylish Villa Bonna, featuring brick walls, teak panels, and a fireplace. The campaign results can be seen across all Holdit channels, and they are very excited to see how this campaign is received.

"The campaign not only captures Yuki's personality but also the unique atmosphere of Villa Bonna, creating a visually striking and authentic story that highlights our new products in the perfect way" - explains Olivia Jansdotter, Brand Manager at Holdit.