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The Glitter Era
Holdit goes all in on the glitter trend and launches the hottest products right now.
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Holdit is stepping into a new era and launching its most dazzling collection to date! With glittering cases in trendy colors – pink, white, and black – the company sets the standard for how mobile cases should look. The cases, along with matching screen protectors and camera lens protectors, create the perfect glittering combination and transform the phone into a stylish accessory.
Recently, Holdit's social media channels have been buzzing with glitter and glam! Exclusive hints from their latest photoshoot have built up excitement for the long-awaited launch. The new collection has already received internal praise with words like "magical," "glamorous," and "luxurious." Now that the new cases are finally being released, it’s clear why!
Holdit hits the mark with a new, trendy collection.
Each season, Holdit’s product team dedicates significant time to thoroughly analyzing upcoming trends. In close collaboration, creative ideas are transformed into reality. With a sharp eye for detail and a deep understanding of fashion industry shifts, Holdit ensures that the right products are launched at the perfect time. This new collection is no exception—just like previous launches, Holdit hits the mark with this new trendy collection of cases.
For some time now, glitter has emerged as a strong trend on social media, becoming a staple in fashion. Holdit has embraced this trend and now launches the perfect collection for autumn festivities. Whether you're after a subtle, sparkling touch or want your style to truly shine, Holdit’s new glitter collection offers something for everyone. With an option for every occasion, these accessories are a must-have for this season’s wardrobe.
"We've been observing the trend for some time now and have noticed how shimmering elements have been gaining more and more presence. In interior design, for instance, chrome has made a strong comeback, and nearly every fashion brand now offers something that sparkles. We also see that inspiration from past decades has played a major role in glitter’s revival. As we enter a season of celebrations and festivities, the timing of our launch feels perfectly aligned " - explains Klas Lindgårde, Designer/Product Development.
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Bolder and more confident than ever before.
Holdit’s latest campaign not only showcases a fantastic collection but also reveals a new, bolder and more confident side of the brand compared to previous campaigns. The company is excited to find out how the new expression will resonate with the audience.
During a full day in Stockholm, model Sofi Anckarman was photographed in a cool and playful setting, which is clearly reflected in the campaign material. Her vibrant personality and confident style perfectly capture the essence of this glittering collection.
The collection launches on October 21, and for those eager to be the first to get their hands on the new products, early registration is now available on Holdit’s website.
For interview requests, images, or more information, please contact:
Olivia Jansdotter, Brand Manager
Klas Lindgårde, Designer / Product Development