Holdit x Tschäry

Already in March the first contact with Tschäry was established and now, eight months later, the collaboration goes live. Our latest collection is characterized by strong colors and fiery shades, and like the autumn collection, the collaboration with Tschäry stands out a little extra.

In the most eye-catching campaign to date, we have enlisted the help of the team at AIMS Management in Cologne, who also represent the Munich-based profile Tschäry, to create marketing materials that attract our German customers! The aim is to promote Holdit as a brand in one of Europe's largest markets through Tschäry's presence on Instagram and TikTok.

The strategy is based on the company's new ambassador concept, and we strongly believe that the material with Tschäry will also give an extra push in the Scandinavian market. Karina, as her real name is, launched a collection together with Swedish CAIA Cosmetics just a few weeks ago, which has been widely distributed nationally and internationally.

" We are very happy to be able to launch this collaboration and it feels extra fun that other Swedish players, which we are inspired by when it comes to commercial and creative marketing, have also opened their eyes to Tschäry. It really feels like we are "right on it" when we now put in an extra gear with a new influencer marketing strategy and increased focus on Germany "- Says Emmy Nyberg, Marketing Manager at Holdit.

The ambassadorship extends until March 2023 and Tschäry will be visible in the company's marketing on an ongoing basis. A major event is also planned in Berlin to push the new spring collection at the beginning of next year.